PROMOTION

Get Noticed Without Paying for Every Click

We help you stay top of mind through consistent, engaging content from social media to emails to blogs designed to attract and re-engage real guests.

Why Organic Promotions Matter

Not every booking comes from an ad. Great STR brands know how to build relationships with future guests before they’re ready to book and stay in touch long after they leave. That’s what organic promotion does.

We help you show up consistently and professionally through:

what we do

What’s Included

Social Campaigns (Organic)

Launch a content “mini-series” around a season, guest type, or special feature. We create 1–4 weeks of themed posts that connect and convert.

Email Marketing (EDMs)

Monthly or seasonal newsletters, guest rebooking offers, lead nurturing emails all designed to keep your stay top of mind and boost direct bookings.

Blog Content / Local Guides

Useful, SEO-rich posts that build trust and improve search visibility. Topics like: “Top 5 Cafés Near Your Stay” or “What to Pack for a Winter Weekend in [Your Area]”.

Guest Re-engagement Strategy

We help you build repeat bookings and referrals through timed email touchpoints and follow-ups post-stay.

Mini-Brand Campaigns

Launch a new property or relaunch an existing one with a cohesive multi-channel organic campaign.

Our Process

Campaign Planning Call

We define your goals e.g. more off-peak bookings, launch a new stay, increase return guests.

01 Channel Mix & Timeline

We map out where to focus: Instagram? Blog? EDM? All three? And over what timeframe?

02 Content Creation

Copywriting, visuals, layouts we create the assets that align with your voice and goals.

03 Launch & Monitor

You go live (or we can manage it for you). We check performance and engagement, then refine for next time.

04 promotion

Example Campaigns

Project: Post-Stay Rebooking Loop

Setup of 3-part email flow after checkout offering a return discount. Result: 12% of guests booked again within 6 months.

Do I need a huge email list?

No even 30–50 past guests is a great start. We help you grow it too.

What if I don’t have time to blog?

We can write, format, and even upload blog content for you.

Is this separate from paid advertising?

Yes — this is organic, content-driven promotion. No ad spend required, just smart strategy and storytelling.

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Let’s Chat

Want to build momentum not just run ads?

Let’s plan a content-led promotion that keeps your rental visible, booked, and rebooked.