If you’re still relying entirely on Airbnb or other OTAs to fill your calendar, you’re leaving money – and control – on the table. Direct bookings aren’t just about avoiding fees; they’re about building a stronger, more independent business.
Here’s how to set yourself up for more direct bookings in 2025.
1. Start with a Guest-Ready Website
Your website is the foundation of your direct booking strategy. It should be mobile friendly, easy to navigate, SEO optimised, and reflect your brand personality – not just showcase photos. Most importantly, it should feel trustworthy to a guest. Clear CTAs, simple booking flows, and fast load times make all the difference.
Pro Tip: Make sure your booking calendar is up to date, easy to use on mobile, and doesn’t redirect guests back to OTAs.
2. Get Found on Google with SEO
Your site needs to show up when people search “beach cabin in [your town]” or “pet-friendly Airbnb in [your region].” This is where SEO (Search Engine Optimisation) comes in. It’s about using the right keywords, writing helpful content (like blogs or area guides), and having solid technical setup – so Google knows who you are.
Need help with this? We do STR-specific SEO built for local discovery.
3. Build a Simple Email Marketing Funnel
When a guest books once – or even just visits your site – don’t let them disappear. Collect emails through lead magnets (like area guides or discounts) and send regular updates: special offers, seasonal availability, or rebooking incentives.
Tip: A short 3-part email flow post-checkout can double your chances of a guest returning next year.
4. Use Social Media to Stay Visible
Guests often browse Instagram before they book. If your account shows a well-styled space, great experiences, and real reviews, they’ll feel more confident booking direct. Use social posts to drive traffic to your website, not just your Airbnb link.
Want to make 2025 the year you take control of your bookings?
We help hosts build direct booking systems, websites, SEO, content and email funnels that actually convert.